Prohibitions § 3.1

The underlying rationale of the se prohibitions is to protect individual autonomy and well-being from manipulative, deceptive, and exploitative AI practices that can subvert and impair an individual’s autonomy, decision-making, and free choice s .⁵² The prohibitions aim to protect the right to human dignity (Article 1 of the Charter), which also constitutes the basis of all fundamental rights and includes individual autonomy as an essential aspect. In particular, the prohibitions aim to prevent manipulation and exploitation through AI systems that reduce individuals to mere tools for achieving certain ends and to safeguard those that are most vulnerable and susceptible to harmful manipulation and exploitation . The prohibitions against significantly harmful manipulative, deceptive and exploitative AI practices fully align with the broader objectives of the AI Act to promote trustworthy and human-centric AI systems that are safe, transparent, fair and serve humanity and align with human agency and EU values.