Article 50(2) AI Act requires providers of AI systems generating synthetic content to implement technical solutions that meet certain quality requirements for machine-readable marking and detection of their AI systems’ outputs. The objective is to enable natural persons to distinguish AI-generated or manipulated content from other content (for example, content created by humans) and to verify its origin, thus also contributing to increased integrity and trust in the information ecosystem.
The beneficiaries of this transparency obligation are therefore all natural persons likely to be exposed to the AI-generated or manipulated content, as well as key actors who play an important role for the trust and integrity of the information ecosystem , such as competent market surveillance authorities and other competent authorities, independent researchers, civil society organisations , media, trusted flaggers, fundamental rights defenders, providers of online platforms and online search engines , rightsholders and other content creators and distributors etc.