Information will be considered to be provided in a clear manner where it is noticeable, easy to understand by and accessible for the natural person concerned (including persons with disabilities). Information will be considered to be provided in a distinguishable manner where it is easy to identify as separate from other information and the environment in which the content is presented . It must be also easily understood by the audience, including by specific groups, such as childrenor persons with disabilities when they are part of the audience foreseeably exposed to the content or interacting with the system (40). To provide information in a clear and distinguishable manner, the relevant information may be inter alia presented as part of the interaction (under Article 50(1) AI Act) or the relevantcontent (under Article 50(2) and (4) AI Act). Information will not be considered to be providedin a clear and distinguishable manner where it can be easily overlooked or missed by natural persons under normal exposure or interaction conditions (e.g. only included as part of a manual or hidden under layers of menu options on an online interface, part of terms of use that are often not read by users).
- When children arepart ofthe target audience of the contentthose notifications must be: (i) child-friendly, age-appropriate, easy-to-understand and easily accessible to all children, including those with disabilities and/or additional accessibility needs; (ii) presented clearly in a way that is easy to understand and is as simple and succinct as possible; (iii) presented in ways that are easy to review and that provide for immediate and intuitive access, at the points at which they become relevant; (iv) presented in the official language(s) of the Member State the service is provided in; (v)engaging for children. This may also includethe use of graphics, videos, and/or characters or other techniques; (vi) given to children gradually and overtime to maximise retention by the user.